Thursday, 18 July 2013

Fairtrade Gold used in European Youth Olympic medals

The world's first fairtrade gold medal was presented on Monday during the European Youth Olympic Festival in Utrecht, the Netherlands. The medal, with a drop of pure fairtrade gold, was presented for the first time - until this point do medal has ever been made with fair gold.

Three time Olympic gold medal winner Pieter van den Hoogenband is working towards the gold being used for gold medals at the Olympic Games in Rio de Janeiro 2016. 

The first medal produced in a responsible and fair way was unveiled in the Netherlands. These medals, symbolising the top achievement in sport and sustainability, will be awarded during the European Youth Olympic Festival from July 14th through the 19th in Utrecht.

Peter said, “As a professional athlete, I used to train under ideal circumstances and I always competed fairly for Olympic gold. So in my opinion, if the miners cannot obtain the same gold in a responsible and fair way, the differences are incompatible, and of course action must be taken."

Each of the 225 gold medals awarded at the European Youth Olympic Festival contains a visible drop of gold mined by small-scale miners in Peru. It is totally unprecedented and is a great step forward for fairtrade gold.

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